“Moms and dads tell us they want to feel good about what they give their children to eat and drink, and that they’re increasingly interested in health and wellness,” said Kraft in a statement about the removal of high fructose corn syrup from their Capri Sun drinks.
The HFC free drinks will start hitting the local shelves in the next few weeks.
For its Roarin’ Waters line, which is marketed as being low-calorie, Kraft is replacing the high-fructose corn syrup with sugar and the artificial sweetener sucralose with the zero-calorie sweetener stevia.
In hopes of combating negative perceptions, the Corn Refiners Association in 2010 submitted an application to the Food and Drug Administration to have the sweetener renamed “corn sugar” on nutrition labels. The request was denied.