USTA launches youth tennis initiative, Net Generation

This summer, the United States Tennis Association (USTA) is launching a new youth tennis initiative, Net Generation, leading into the 2017 U.S. Open.  Net Generation will be a bold new approach to inspiring America’s youth to get involved in the sport of tennis. The goal of Net Generation is to empower players of all ages and skills levels by working with children ages 5-18 to introduce tennis and make leagues, lessons and tournaments easier to access.

For the first time, American tennis will have one unified youth brand for kids and parents along with a simple process for parents to get their kids involved in tennis by visiting Additionally, the USTA will implement Net Generation in school and after school programs by offering free equipment, curriculums and lesson plans for schools, in hopes of making these kids players for life.

Tennis is great for body & mind as it strengthens bones, muscles, improves coordination and fosters mental development. The sport also allows kids to develop the ability to focus, think quickly and strategically, work with a partner and on their own. Plus, it is a sport for all ages and ability levels, in all stages of life.