One of the most controversial commercials that aired during the Superbowl was Nationwide’s “Make Safe Happen” ad that started off as a charming video and then….the boy in the commercial says he died in an accident.
The reaction on social media networks were overall very negative towards the ad and the insurance company who spent $4.5 million dollars to deliver the instant downer. Their was such a negative response that Nationwide decided to release a statement this morning addressing the ad.
Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.
Nationwide did have another commercial that aired during the Super Bowl but this one, starring Mindy Kaling and Matt Damon, went for humor instead of shock value.